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 The workshop will cover |
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| 1. The benefits/objectives of email marketing |
| 2. Email campaign planning: |
a. Email marketing strategies
b. Newsletter design restrictions
c. Structuring your content
d. Managing un-subscribes
e. Optimal frequency of campaigns
f. Avoiding spam filters
g. Legal requirements and best practices
h. Building opt-in email lists
i. Measuring success
j. Budgeting for email marketing |
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| 3. Practicalities of managing your own campaign |
a. how to update your newsletter (text, images, links)
b. how to prepare your contact lists
c. how to send a test email
d. how to schedule a campaign
e. how to personalise a newsletter
f. how to add a sign-up box to a website
g. how to set-up your campaign
h. How to measure the campaigns success |
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Workshop details |
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Duration:
2 hours |
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| Price: |
Group: £125+VAT per attendee
Individual: £275+VAT at your location |
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| Next group workshop date: |
| 11am-1pm, 10th Sep 08 |
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